TIKTOK AWARDS DACH
TikTok Awards Germany, a live awards experience celebrating the platform’s creative community.
YEAR
2025
SERVICES
Location Scouting, Concept, Awards design, Brand Activation design, Definition and Technical development, Event graphics, Execution, Site supervision.
INDUSTRY
Brand and Awards Event
LOCATION
Berlin, Germany
ROLE
Junior Architect at UNDPLUS, team-based project
LOCATION IDENTITY, BRAND IMAGE, ENGAGEMENT
TikTok commissioned UNDPLUS to lead the concept development and production for the TikTok Awards Germany 2025 in Berlin, an experience designed to embody the platform’s values while celebrating the city’s soul. The project translated this vision into the selection of Kraftwerk Berlin, a venue that inherently reflects the city’s raw, experimental spirit. The concept embraced the architectural identity of the space, allowing the brand to integrate naturally within its industrial character.
BRAND EXPERIENCE, ACTIVATIONS AND INSTALLATIONS
The spatial design was conceived as an immersive journey, guiding guests through a sequence of environments designed to engage, surprise, and create an emotional connection. Lighting, materials, scenographic elements, and branded installations were carefully integrated to enhance key moments of anticipation and celebration, extending the awards experience beyond the stage and into every area of the event.
CORPORATE DESIGN, SPATIAL BRAND DESIGN
The project translates TikTok’s digital language into a physical narrative, where architecture, branding, and production merge into a cohesive spatial story. Custom installations, graphic elements, and material choices were designed to reinforce the platform’s identity while remaining responsive to the venue’s scale and atmosphere. The result is a live environment that bridges digital culture and physical space, celebrating creators through a spatial experience that feels authentic, bold, and distinctly rooted in Berlin.
