BLOOMWELL BUS
Bloomwell Bus, a converted double-decker bus designed as a flexible experiential brand space for festivals and live events.
YEAR
2025
SERVICES
Concept, Vehicle Design, Furniture Design, Product Display Design, Brand Activation, Branding, Definition and Technical Development, Execution.
INDUSTRY
Brand Experience and Mobile Retail
LOCATION
Germany
ROLE
Junior Architect at UNDPLUS, team-based project
DOUBLE-DECKER BUS, BRAND AWARNESS AND ENGAGEMET
Bloomwell commissioned UNDPLUS, in collaboration with Styleheads, to convert and design a double-decker bus as a mobile brand activation space, intended to operate across festivals and events. The project focused on creating multiple touchpoints with the brand’s target audience, enhancing brand awareness on products and services through direct, on-site engagement.
SHOWCASE, ACTIVATION, AND INTERACTION
The interior was distributed across two levels, each hosting distinct functions.
The ground floor combined a product and merchandise display area with interactive touchpoints for brand discovery (1), a consultation zone for personalized advice, a dedicated drink and snack lounge (2), and a photo booth (3).
The upper floor was dedicated to a more relaxed environment, hosting a chill lounge (4) for informal gatherings, social interaction, and flexible event moments, including music and live content, alongside a dedicated podcast studio for on-site production (5).
CUSTOM AND BESPOKE FURNITURE DESIGN
Custom furniture and functional elements were central to the design approach. Bespoke lounge seating and benches were developed across both levels, alongside product display cases built using a Kee Klamp structural system to ensure modularity and adaptability. A DJ booth on the upper floor supported the transformation of the lounge into an event space when required, and a retractable roof further enhanced flexibility, allowing the space to adapt to different conditions and activation formats.
