Samsung Pop-Up, a modular branded experience enabling product testing through content creation and live engagement.
YEAR
2025
SERVICES
Concept, Container design, Brand Activation design, Definition and Technical development, Graphics Production, Execution.
INDUSTRY
Pop-up and Brand Event
LOCATION
Berlin, Germany
ROLE
Junior Architect at UNDPLUS, team-based project
BRAND EXPERIENCE, POP-UP MODULE DESIGN
Samsung commissioned UNDPLUS, in collaboration with the agency Leo Burnett, to design a modular branded space conceived as a creators’ playground, developed within a custom container structure. The project translated Samsung’s technological innovation into a compact, mobile architecture designed for events and temporary installations.
CONTAINER DESIGN & STRATEGY
The container was engineered to integrate technical requirements for content creation, including controlled lighting conditions, power distribution, acoustic considerations, and dedicated zones for filming, product testing, and live interaction. The project focused on transforming a standard container into a fully equipped production space, where technical constraints became part of the design language.
BRAND IMPACT
Material choices, technical detailing, and branded elements were designed to balance durability with aesthetic impact, transforming an industrial structure into an immersive brand environment. The result was a highly functional yet expressive space, enabling creators to produce content while reinforcing Samsung’s positioning at the intersection of technology, creativity, and experience.
